Rona Meyuchas Koblenz

Founded by Israeli/British designer Rona Meyuchas Koblenz. Rona began her extensive career in Milan, after graduating with a Masters in Industrial Design, from SPD in Milan in 1999.

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If they were to make a toy action figure of you, what would your accessory be?
Definitely wings! So I guess I could be a fairy or a fly

To what degree have you actually controlled the course your design life has taken?
I think I was too young and not experienced enough to understand the consequences of my decisions. My intuition was always stronger than an actual plan and this was always the way for me to go.

At the end of the day I am happy from all the decisions I made, for good and for bad, it was and it's still part of a long learning curve.

What’s something you know you do differently than most people?
I think differently than most people. Most people think differently

What product or event inspired you to be a designer/work in the design industry?
Building my dad's garden shed, fixing the white goods at home since I was little, breaking stuff and then being in trouble and try to fix them, playing with my young brothers

If you could go back in time and become the designer of any existing item, what would you choose?
A Paper clip